Carvel

CARVEL CREATIVE

A visual metaphor of
the creative process.

These iconic pieces were created through a collaboration between OVERWERK and Mario Arnone (New Colossal)—a meeting of two distinct creative voices brought together through a shared obsession with form, detail, and presence. Each totem is built as a fusion of juxtaposing materials and ideas, blending the raw with the refined, the industrial with the sculptural, and the futuristic with the timeless. The result is a collection of objects that feel both engineered and ceremonial—bold statements designed to command space and invite interpretation.

THE PROCESS

CREDITS

CLIENT - CARVEL CREATIVE
CREATIVE AGENCY - WILD FOREST
DIRECTOR & VISUAL EFFECTS - OLAF BLOMERUS

SOMEWHAT ANALOG
SOMEWHAT DIGITAL

SOCIALS